The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event which is considered to be the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers.[3]
The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. Every June, over 10,000 registered delegates from over 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues and network with one another. The week's activities include four award ceremonies as well as an opening and closing gala.
The Dubai Lynx International Festival of Creativity is the Middle East and North Africa (MENA) region’s annual must-attend event for the creative communications industry to learn, network and be inspired.
Dubai Lynx is part of Ascential Events (Europe) Limited, organisers of Cannes Lions, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards. The Festival and Awards are produced in partnership with Motivate, with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).